Sly Fox Coffee Package Design
The goal of this project was to create a consistent packaging system for Sly Fox’s product line. Currently this brand offers 3 types of coffee (light, medium and dark roast) and wants to entice their target market to purchase their products based off the packaging and presentation. The packaging was to be consistent and reflect the brands voice and personality of being energetic, sleek, smart and urban. The packaging was designed to be striking and attractive in order to distinguish the brand from its competitors.
My design for Sly Fox Coffee Roasters is urban, sleek and thoughtful. For this company, I selected the colors of sun rise, sunset and twilight to depict the flavor and style of the coffee. The light roast packaging uses bright yellow morning colors, the medium roast uses dark red sunset colors and the dark roast will be blue and purple twilight colors. I believe that differentiating these flavors in such a way will create a nice visual appeal to the brand while still maintaining a consistent package design and message.
I chose to use these color styles because given the logo with the fox and the moon, it would create a very new aesthetic to coffee packaging that most other brands wouldn’t think about which also coincides with the style of the brand. The logo is enlarged on the center of the bag with the text of the coffee flavor on the bottom. I believe that this design will target the intended audience of millennials ages 18-26 and young professionals ages 28 to 45. The intended accomplishment of this design is to take the theme of nature and natural organic coffee, and express it to the consumer by the wild, outdoor colors that is the home to nature and well, foxes.
